Product & systems strategy
Opportunity mapping, operating models, product definition and technical architecture aligned before delivery begins.
Independent product & systems studio · São Paulo
We don't write code. We architect reality.
MacroDev turns complex operations into intelligent products. Strategy, software and AI—designed as one system.
M
Legal intelligenceJIMMY / workspace
Hospitality OSATLAS / platform
Conversational opsHERMES / agents
one studio · connected systems
01 · Our manifesto
From ambition to an operating system.
We work where product thinking, business operations and emerging technology meet. The goal is never more software. It is better leverage.
02 · Our apps
Products built to operate.
Not concept work. Three distinct operating systems shaped around real industries, real workflows and real decisions. Use the console or click an app.
macrodev@studio:~$ ls apps --status live
3 systems found. Select a target to inspect.
› selected hermes
✓ routes resolved · presentation + app
Commands: help · ls apps · open [jimmy|atlas|hermes] · clear
Conversational operations
Hermes
A multi-tenant platform for building, supervising and improving AI agents that operate business conversations on WhatsApp.
03 · Capabilities
One team, from premise to production.
We combine the disciplines usually fragmented across agencies, consultancies and software vendors.
Applied AI
LLMs, agents, retrieval and automation grounded in workflow—not bolted on for the pitch deck.
Interfaces people want to use
Operationally dense products made legible, fast and remarkably human across every screen.
Enterprise product engineering
Multi-tenant platforms, real-time systems, integrations and resilient foundations engineered to grow with the operation.
04 · The process
Momentum, made visible.
Strategy does not disappear into a document. Run the delivery sequence and watch an idea move toward production.
Macro delivery protocol
Four connected phases. One accountable team.
01DiscoverExpose constraints, leverage and the true operating problem.
02ArchitectDesign the product, system boundaries and experience.
03ShipBuild in thin, complete slices that reach real users early.
04CompoundMeasure behavior, learn and strengthen the system.
ready › Awaiting a product signal.
Adapt or deprecate.
// the future does not wait for legacy thinking
MacroDev · São Paulo / Brazil
Ready to build the system?
Bring the operational problem. We will bring product thinking, engineering and the uncomfortable questions that make the answer better.